It has since been applied to other subjective artistic endeavors. It is an energetic first-person participatory writing style in which the author is a protagonist, and it draws its power from a combination of social critique and self-satire. The word "gonzo" is believed to have been first used in 1970 to describe an article about the Kentucky Derby by Hunter S. Gonzo journalism is a style of journalism that is written without claims of objectivity, often including the reporter as part of the story using a first-person narrative. It has since evolved into a symbol for gonzo journalism. Thompson's 1970 campaign for sheriff of Pitkin County, Colorado. The "Gonzo fist", characterized by two thumbs and four fingers holding a peyote button, was originally used in Hunter S.
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